People are under the misconception that marketing is required only for those who don’t have much to offer. Just because you are in healthcare or a doctor does not mean that you don’t require marketing. The old traditional word of mouth does not offer too many patients. The homeopathy community has also grown and there are several competitors today. What’s makes your practice different, what makes a patient decide to come to you? In the age of digital media, even homeopathic clinics require the intervention of a good marketing strategy to sustain costs and think of making a profit margin. The mina idea of marketing is to create an idea of value to your patients who in turn would be willing to come down for treatment irrespective of the costs but the goodwill and the reputation of the clinic / doctor. Of course doctors take a Hippocratic oath and give best treatment to their patients but is that enough to keep the shutter open, can you make a living. This is where a digital marketing company for homeopathy clinics make you realise that you’re also a entrepreneur and need to make a good living.
How important is digital marketing in Homeopathy
People are willing to pay top dollar to visit a reputed doctor, how do they know that the doctor is good or the clinic has the best facilities to help you cope with your illness? Digital Marketing is a powerful tool that can highlight all these major factors. Lots of famous personalities have been patrons of homeopathy, for example, Mahatma Gandhi, Tony Blair, Paul MaCartney, Boris Becker and so many more. The reason they visited particular doctors is because they happened to find the best through either their community or through social media. It is important to be a part of the growing community of Digital Marketing, or else fear being left behind.
As a physician, you are also a brand and therefore the clinic you practice at is also considered a brand. There needs to be focussed communication through social media, brochure and your website. You have to be unique in your category and if you cannot then maybe a subcategory. For example, in the car industry, brands like BMW, VOLVO, AUDI etc have carved out a niche market for themselves but the subcategories under them also have their own brand. You have to find a unique problem solution to your patients in a unique and sustainable way.
You would need to create useful content that attracts patients from your selected problem area/disease that you have chosen to market. Following are the parts of content that can be created like a blog post, video, live webinar, etc. It is a proven fact that blogging helps in generating 6 times more customers than usual.
SEO / LOCAL SEO / SOCIAL MEDIA / PAID ADS / REFERRALS
Search Engine Optimization is the best way to promote your business on the internet. It brings your business on the respective search engines and generates instant potential customers. Local SEO targets the area you are looking to generate the most traffic from and is quite profitable if done consistently. Social Media is a healthy way of engaging with potential customers. Almost everyone has Facebook, Instagram and twitter. If you can post about your clinic or give reviews from patients that have been regular patrons then you are looking at people believing in your ability and taking the trip down to your clinic to get an opinion and / or treatment. Paid Ads are an instant way of generating leads, Digital Marketing company for homeopathy clinic can place ads on various websites while customers browse and generally this is a sure shot way of generating traffic. Referrals come from satisfied customers, if you are already generating leads and they turn out to be very happy customers then they will ensure that all their friends and family also go to their doctor who has done a good job.
This is a very good way of engaging customers and ultimately luring them to your clinic for an appointment. If you can add a medical blog about a unique problem with a sizable solution to their problems then you are looking at a confirmed good turnout. Yu can share with your social media users and update them on various medical issues that homeopathy can treat.
In a few words, homeopathic clinics also need to earn a living and with a minimum investment on advertising you can hire a digital marketing company for homeopathy clinics to make sure that you stay competitive and alive on the internet thereby keeping your business afloat and letting people know of your ability as a doctor.