Do I actually require all of this? Can’t brands simply own
websites and be done with it?

We see optimized websites on a day to day basis. Each and every website requires a tuning up to ensure it is recognized & qualified by search engines & analytics driven accreditation.  Consumers subconsciously can differentiate between a standard website and an optimized web space within  the blink of an eye .  This has led to organizations
realizing the need to be in tune with digital marketing protocols since it invariably contributes to the Brand Image & Recognition in today’s time & age.